Business Feasibility Study for The Development of Plywood Plant PT. X in Lumajang

Plywood Factory PT. X has a problem about whether the business development plan can provide viability for company in future. The purpose of study was to determine feasibility developing Lumajang Legal Aspects, Market and Marketing Technical Operational Management Human Resources Financial Aspects. research uses qualitative with interview techniques. sample used Saturation Sampling obtained by 1 owner from expert field plywood. result is that legal aspect still not equipped so it considered yet worthy development. Creation STP 4P market marketing aspects. A technical operational carried out analysis location development, materials, machines required layout. Aspects management resources created an organizational structure new SOPs support aspects are financial scenario. Scenario only 100% local trade results negative value. 2 50% exports increase 43%. 3 export resulted 291%. Based on these calculations, scenario declared unfeasible because detrimental company.